OBJECTIVE

To assist the Director of Sales to ensure the sales & marketing functions of the resort are efficiently managed. To establish, maintain and develop strong relationships with travel agents, tour operator partners. Work closely with onsite operations team to ensure delivery of outstanding service to all our guests. Provide full support to sales team to exceed sales goals and to Director of Sales and Marketing in achieving the set objectives

KEY DUTIES / RESPONSIBILITIES

Key Assignments:

• Managing Sales collaterals and keeping track of the inventory
• Assist in administration including maintaining organized and physical and online filing of required sales and marketing documentation
• Support sales and marketing team by coordinating activities required for FAM visits and distributing updated FAM calendar
• Coordinate site inspection for travel agents
• Account database management – maintaining master list of all existing accounts, updating new accounts , updating SUGAR with new accounts/changes
• Assist Director of Sales and Marketing in implementation of sales plan
• Assist sales team in distributing promotional flyers and collaterals
• Analyze market trends and keep Sales team updated on current offers and trends in the market
• Assist sales team with preparing required Sales and Marketing reports, budget and pricing strategy
• Assist sales and marketing team to prepare materials for trade fairs, roadshows and sales calls
• Assist sales team in sending quotation and coordinate follow up
• Preparation of press packs, point of sale materials and any specific requirements by client
• Maintaining sales proposals and collaterals, rate cards, brochure and any required materials by sales
• Tracking campaigns, preparing performance analysis reports for promotions, offers, accounts

Account Management

• Develop and shape long term relationships with leading luxury tour operators, travel agents, influential journalists, tourism bodies and affiliations to ensure market share and penetration.

• Service tour operator and travel agencies in the relevant country areas and those located locally as well. Communicate with them on a regular basis and conduct sales calls to keep them updated on the resort activities, last minute availabilities or stop sale notices.

• Conduct site inspection tours for tour operators, travel agents or journalists. Host and entertain the clients by yourself or together with DOS.

• Oversee the tour operator and travel agency database and tour operator contacts and ensure that it is accurate and maintained properly.

• Formulate the tour operator contracts and establish the terms and conditions. Finalize rates and Issue annual contracts in an efficient and timely manner.

• Monitor tour operator production figures over a set time period, particularly those with allocation and react appropriately either by adding incentives or reduction of allocation.

• Seek new business opportunities in co-ordination with the Director of Sales. Constantly research all market segments to uncover any and all sources of business for the resort.

Revenue and Occupancy Targets

• Monitor room pick up and forecasts, and react where necessary by implementing sales programs, cost permitting and with DoS approval. Examine the results of such sales programs and document all influencing factors for future reference.

• Achieve targets set forth in the budget and forecast for each sales segment in terms of room nights sold and average room rate.

• Recommend ways and means of maximizing resort revenue through rate structure, sales strategies or any other packages within the resort (including Food and Beverage, Spa, Excursion sales).

• Implement e-commerce strategies including and not limited to packages on Kandima Maldives website.

• Support the DOS and the reservations team in maximizing occupancy and rate to achieve revenues.

Planning & Strategic Development

• Participate as a Business Development Team representative to plan, develop and implement company improvement activities. Along with the DOS, DOM, PR Team, prepare the annual Sales & Marketing plan by end of each calendar year for the coming year. Carry out strategies as planned in the plan and revise and update plan and strategies depending on shifting market conditions.

• Adhere to and monitor the budget, particularly the number of complimentary rooms given away each month, brochure contribution, advertising, and promotions.

• Develop and maintain standard operating procedures for the efficient running of the department together with the DOS.

• Organize and at times attend industry related functions, trade shows, exhibitions and resort-related events as per the Sales plan or where required.

• Maintain a keen sense of marketplace intelligence of trends of the travel industry, whilst protecting the confidentiality of the information held in the department, in order to provide market leading perspectives, emerging trends, tools and techniques that can be effectively utilized to develop and promote the resort.

• Participate in the selection, and manage external agencies, consultants. Provide product training to tour operators through the use of joint sales calls and sales blitzes.

Communications & Reporting

• Attend regular meetings within the department & DOS to keep everyone informed about the upcoming activities, performance, new operational or product initiatives and to encourage general communication. Communicating with other departments regarding operational issues and upcoming trade visits.

• Maintain sales log and all sales activity reports as required. Prepare monthly sales and marketing department activity reports in the required format and ensure they are received on time.

• Keep the Director of Sales well informed on all relevant sales correspondence and deal with situations as they arise and solve problems as they occur.

• Ensure that all correspondence from the department is accurate, professional and presented in line with resort corporate identity guidelines. When providing information to operational departments, ensure the information is accurate and that sufficient time is given to effectively carry out their commitments to the customer.

Operations

• Maintain a high level of customer service focus by approaching your job with the customers always in mind and being proactive in a timely manner towards their needs and requests.

• Communicate with reservations, finance, and the operational departments in order to ensure that everyone is informed of contractual obligations and changes, additions and seasonal promotions.

• Be involved with client/consumer feedback in order to maintain a good understanding of the standards of resort performance.

• Ensure a high level of product knowledge of the resort and local area.

• Ensure that any purchasing for the department is in line with company purchasing agreements and guidelines.

• Conducting a stock take every three months of all resort collateral.

General

• Duty shifts as required (see Duty Manager’s Job Description).

• Resolving guest complaints to the guest’s satisfaction within your level of authority.

• Keeping updated on changes to the resort product and communicating such information to the team and all partners on an ongoing basis.

• Maintaining excellent grooming and hygiene ensuring all grooming standards are met in relation to personal grooming and uniform presentation.

• Complying with Resort Safety & Environment policies, initiatives and legislation.

• Abiding by all Workplace Health, Safety and Hygiene regulations at all times.

• Abiding by the guidelines set out in the Employee Handbook.

Be flexible and respond quickly and positively to the changing requirements, including the carrying out of tasks requested by you by the resort Management.

WORKING CONDITIONS:

• Office Space:
• Permanent desk at Kandima Maldives.
• Technological Support (Computer, Landline Phone Connection etc.):
• To be provided with landline phone connection, computer (with internet access and e-mail)

PERFORMANCE STANDARDS:

• Specific financial measures of performance:
• To be agreed at each appraisal
• Specific non-financial measures of performance:
• To be agreed on recruitment and at each appraisal.
• General measures of performance:
• As a senior member of the department, he/she is required to set the highest standards of performance both within his department and as an example for others outside his department.
• Frequency of appraisal:
• Performance to be appraised bi-annually
• Appraiser:
• To be appraised by DOS.

This is not an exhaustive list of responsibility; it is only an indication of the duties and responsibilities expected from you. You could be subject to any other duty and responsibility by the management as and when required